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Course Detail



Course Name

Raising Your Organisation’s Profile in the Media and Online



Start Time

9.30, 9.15 Registration

End Time


Training Types

Marketing and Communications

Who the course is for

Positive media and online coverage can help you raise awareness of your organisation while reaching thousands of prospective donors, service users and volunteers. What’s more, it’s usually entirely free.

This lively half day workshop will help those who would like to know more about how to work with the media and get press coverage for their organisation. And you will also learn how to harness the power of Facebook to further your cause.

"Very useful course which covered a lot of material in a short time"
"Very informative, good clear structure and good examples of good/poor practice"

Course content

Topics covered in this half day course:

  • Recognising news values and “newsworthiness”
  • Creating news stories and writing press releases
  • Understanding how Facebook pages work
  • Creating successful content for Facebook

Learning outcomes

Participants completing this course will learn:
  • What journalists and editors look for in a storyHow to structure a press release
  • How to maximize reach on Facebook
  • How to create Facebook content that is likely to be seen and generate a response


James Gray

Trainer background

James held a range of marketing and public relations roles in national charities, arts organisations and campaigns. His company, Caraway, helps organisations handle essential communications and marketing tasks


£25 VCS – CVS members
£35 VCS - non members
£70 private/statutory

Booking Contact

Please, click here to book your place.

Booking contact:

01923 216965